: Classified by typeface style, including Sans Serif, Serif, Mixed Font, Handwritten, Stencil, and 3-D effects. More or Less
Logo book author Michael Evamy on what makes great logo design
The Definitive Guide to Logotype by Michael Evamy: The Graphic Designer's Bible Logotype Michael Evamy
A logotype, often simply called a logo, is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand. Logotypes can consist of text only (a wordmark or letterform logo) or a combination of text and imagery. The design of a logotype is crucial for brand identity and can convey a lot about the brand's values, industry, and personality.
For design professionals, Logotype is not a book to be read from cover to cover (though you certainly could). It is a reference tool, designed to be dipped into as needed. Here’s how to get the most out of it: : Classified by typeface style, including Sans Serif,
, alongside creative emerging studios from Europe, North America, the Far East, and more. Brief Rationales
Use this checklist to critique a logotype design: The design of a logotype is crucial for
In the world of graphic design, few books have achieved the cult status of Michael Evamy’s reference works. Following the massive success of his 2007 landmark publication Logo , Evamy turned his encyclopaedic lens onto a more focused, yet equally fascinating, subject: the logotype. Published in 2012 by Laurence King Publishing, quickly established itself as the definitive modern collection of wordmarks, monograms, and other text-based corporate marks—a typographic bible for designers, branding professionals, and design students worldwide.