Linking marketing activities to the broader business objectives. Essential Metrics for Modern Marketers
Stephan Sorger combines practical application with academic rigor. The book is lauded for:
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Sorger identifies specific metrics that bridge the gap between marketing activities and financial results: Promotion Analytics:
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A survey-based statistical method that forces consumers to make trade-offs, revealing the exact value they place on specific product features. 3. Sales Force and Channel Resource Allocation
The total net profit attributed to the entire future relationship with a customer. Churn Rate However, you can try searching for the book
Measures the immediate relevance and engagement of digital ads. Net Promoter Score (NPS) Assesses long-term brand loyalty and customer satisfaction. Implementing Marketing Analytics in Your Organization